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Join us on Sunday, October 6, 2019 for the Virtue Gravel Fondo. This gravel grinder bike ride will start and finish at Virtue Farm in Fennville, taking you on some great gravel roads in Allegan County. Once on the course, you can choose to ride the 7, 18 or 36 mile route. Come prepared to self support your ride.

Details:
– Ride date; Sunday October 6 (Ride starts at 1pm)
– Start and finish will be at Virtue Cider, 2170 62nd Street, Fennville MI 49408
– Rider check in 11:30-1pm
– Choose from a 7, 18 or 36 mile route
– Register at https://www.bikereg.com/virtue-gravel-fondo
– $25 registration fee ($10 for the 7 mile ride) this includes one 1/2 pint pour of cider post-ride
– Event is open to ONLY 200 riders
– Participants will receive a course map, 1 cider token
– There will be course sweepers
– The course will be marked
– Ideal bikes include gravel road bikes, cyclocross bikes, mountain bikes and fatbikes
– Stay for post-fondo food, beverages and hang out at Virtue Cider! (food available for purchase)
– No refunds
– Proceeds will benefit the Allegan County Food Pantry. https://allegancountyfoodpantry.org

Here are some pictures from past years!

What a great day at Pedal the Pigeon! From the excitement of the first wave taking off to all the cheers as the last kiddo crossed the finish line….it was a joy to cheer them on and watch them experience the thrill of a mountain bike race. These kids are tough (all 180+ kiddos) and we are so proud of them!

Thank you to you parents for getting your kids out to Pedal the Pigeon! Huge thanks to ALL of our volunteers…course marshals, announcers, food workers, ride leaders/sweepers, racer stagers, rider check-in workers, course set-up and cleanup, photographer and more….there were over 40 volunteers who helped make this event a huge success. THANK YOU!

We hope you enjoy these photos. Thank you to Martin Harris (Coach Martin to all those Velo Kids) for being our event photographer and capturing some phenomenal moments.

We hope to see you all at Pedal the Pigeon in 2020!

Click HERE to vote for Velo City Cycles. We would LOVE your vote for the 2017 Best of the Best: SPORTS – BICYCLE STORE category.
Votes can be made everyday until March 5th.

$45 Standard Bike Tune-up (regularly $75)
$110 Bike Overhaul Tune-up (regularly $140)
40% off winter clothing & select accessories
15% or more off 2017 bikes 

Now through February 28, 2018

Have your bike ready for the upcoming riding season! Save $$ AND beat the spring/summer service rush. 1-3 day turnaround.

CALL TODAY to book your tune-up! 616-355-2000 or simply stop by the bike shop with your bike! 326 S River Ave Holland, MI 49423

We hope to see you and your bike soon!

Shop at Velo City Cycles THIS Saturday, February 3 and 15% of your entire purchase will be donated to a local non-profit of your choosing!

A list of all SALE BIKES can be found here: black-friday-2017

Shop SALES and Closeouts online HERE.

Thanksgiving Weekend Hours: Wednesday 10a-5p, Thursday CLOSED, Friday 9a-6p and Saturday 10a-4p

Now that I’m not racing anymore I’ll let you in on all my secrets.

You’re ready to race and you’ve done everything right. Lets continue to do things right by planning out your race day nutrition. The feeling of having a gut full of food 5 minutes into the race or running out of energy and bonking with 5 miles to go are not pleasant experiences and can be prevented if you plan your meals out for race day. It’s a little easier to eat for a start time between 9:00 and 10:00am. It’s best to eat your breakfast 2-3 hours before your event. I like to eat 3 hours before I race. Carbs with some protein has always been my go to. Ideas for carbs would be oatmeal, cereal, bread, rice, pasta or something that’s easily to digests. I usually do eggs for my protein but whatever you feel like can digest pretty well in 2-3 hours. Since I eat 3 hours before the race I usually eat an energy bar 1 hour before the start. I like Ally’s Bars, ERG bars, and the new Skratch bars best but brands like Cliff Bar are good too. I also like to sip on a sports drink during that hour. In the last 30 minutes leading up to the race I like having a pack of Cliff Shots because they taste good. A gel 10-15 minutes before the start is good too. I always found it good having something just before the start because it might be hard to eat in that first part of the race. From there keep in mind eat before you’re hungry and drink before you’re thirsty. If you get hungry or thirsty it’s probably to late. For a 2 hour event gels will do. Take a gel 45 minutes in and again 1.5 hours in. That should keep your glycogen levels pretty level throughout the event. Try and drink when you can. I always had a goal of 1 bottle an hour. What worked for me might not work for you. Find a system and try and stick to it. If you do you’ll avoid having a full feeling gut or bonking.

If you’re racing later in the day do the same thing but work backwards. In the elite race sometimes the start is around 2:00 in the afternoon. If you don’t plan your meals well with a later start it’s easy to bonk. I’ve been there. I’d get up and have my normal breakfast toast with 2 eggs and some fruit. 3 hours before the start of the race I would then have a plate of plain pasta or rice with olive oil and 2 eggs. I’d sometime also have toast and jam. With 3 hours before the start you can eat until you almost feel stuffed. Then I’d do the bar 1 an hour before (unless I still felt stuffed from my meal 3 hours before). Then the Cliff Shots and then off we go!

I hope you can find a system that works for you. Plan from your race start and work backwards from there.

Whether you are ready or not (we all know you ARE), have the piece of mind that your bike is good to go for The Iceman Cometh Mountain Bike Race this Saturday!

Safety Tune + Drive Train Clean for $40 (savings of $25)

24 hour turn-around available. Iceman Service Special is good for mountain bikes and fat bikes only and is only good through Friday, November 3, 2017.