Purchase a gift card at Velo ($100+) and receive an additional gift card for 10% of the purchase price to go toward your next purchase! Gift cards can be purchased in-store or online HERE.


Purchase a gift card at Velo ($100+) and receive an additional gift card for 10% of the purchase price to go toward your next purchase! Gift cards can be purchased in-store or online HERE.
Thank you for voting Velo City Cycles best bike shop in the area for 2019! We love what we do, and we love this cycling community.
RvQ is back for May, with a new format! Read below for details:
If you’ve been following along with the Ronde van Quarantine you know our April challenge was all about two things: supporting our local community and finding an outlet for those competitive wiggles. For May we’re still focusing on our community, but we’re shifting from competition to exploring new places and enjoying the beautiful weather in a responsible manner.
Enter the Ronde van Quarantine Adventure Challenge, supporting the Community Foundation of the Holland/Zeeland Area! Over the next 4 weeks, participants will explore 4 different parts of the Holland area: Urban, North, East, and South. Each week participants will have one route to complete, specially created by a local expert.
Here are a few other details:
• The routes will not be timed; they just have to be completed and you will be entered into a random prize drawing.
• Routes will cover pavement, gravel, and maybe even a little trail. We will be sure to specify what surfaces are included each week so you can be prepared.
• All kinds of bikes are allowed for all stages, including e-bikes!
• For navigation, we will provide a GPS route and cue sheets each week.
To sign up: make a donation of any amount to CFHZ at the link below and email a screenshot of your confirmation without the amount shown to mark@peopleit.com
https://hzcf.iphiview.com/…/GivingOp…/tabid/395/Default.aspx
We’ll start next week with an Urban route to explore a bit of downtown and enjoy the tulips.
More information will be coming out as we progress, but if you have any questions do not be afraid to ask.
Alright Holland/Zeeland area cyclists…it’s time to go SOLO! Join us for this 4-week solo bike challenge to benefit Community Action House!
What is the Challenge?
We have created this challenge as a way to connect with each other during this time of solo rides. We have selected 4 Strava segments in the Holland and Zeeland area to ride throughout the 4 weeks of April. Each week’s segment will feature as a stage of the Ronde Van Quarantine.
If you would like to join the challenge, all you need to do is make a donation of any amount to Community Action Houseand email a screenshot of your donation confirmation email to Mark Strikwerda (Team Captain for Team Velo) mark@peopleit.com. (Please keep the donated amount out of the screenshot).
Link to donate to Community Action House: https://communityactionhouse.z2systems.com/np/clients/communityactionhouse/donation.jsp
Once you have joined the challenge you will be invited to a private Strava group which will be used to track times for each stage. Results will then be tabulated in a Google spreadsheet.
There will be a Men’s and Women’s category. Each category will have an overall winner based on cumulative time across all 4 stages, as well as stage winners. Stage winners get $5 gift cards to Velo City Cycles and other local busineses and overall winners get $20. This is to keep things interesting and add a bit of incentive, but the real goal is to raise money for Community Action House and help them out during this time of increased strain on their resources. The fastest cyclists won’t be the only ones getting prizes…so all speeds are encouraged to join this challenge!
Rules… the fun part.
Notes
Stage 1 (April 6-12):
Bee Line Hill – Brought to you by PeopleIT, Knot Spot Pretzel and Our Brewing Company
Stage 2 (April 13-19):
SB Lakeshore – Brought to you by Herman Miller, Kort Advisor Group (Robert Kort) and Quality Door Company Inc
Stage 3 (April 20-26):
66 North – Brought to you by Tiara Yachts, New Holland Brewing Co. and Signs By Tomorrow – Holland, MI
Stage 4 (April 27-May 3):
De Ronde Van Beaverdam – Brought to you by Gentex Corporation, Bartels Plants, Amethyst Bee Cakery and BuhlerPrince
Like many of you, our team has been monitoring the updates surrounding the Coronavirus (COVID-19) and have been working to respond appropriately with CDC guidelines and recommendations.
The well-being of our customers and staff members is extremely important to us. In an effort to help prevent the spread of the virus, we have set precautionary measures around our store.
How can I support my local businesses if I should stay home?
Thank you!,
Your friends at Velo City Cycles
Join us on Sunday, October 6, 2019 for the Virtue Gravel Fondo. This gravel grinder bike ride will start and finish at Virtue Farm in Fennville, taking you on some great gravel roads in Allegan County. Once on the course, you can choose to ride the 7, 18 or 36 mile route. Come prepared to self support your ride.
Details:
– Ride date; Sunday October 6 (Ride starts at 1pm)
– Start and finish will be at Virtue Cider, 2170 62nd Street, Fennville MI 49408
– Rider check in 11:30-1pm
– Choose from a 7, 18 or 36 mile route
– Register at https://www.bikereg.com/virtue-gravel-fondo
– $25 registration fee ($10 for the 7 mile ride) this includes one 1/2 pint pour of cider post-ride
– Event is open to ONLY 200 riders
– Participants will receive a course map, 1 cider token
– There will be course sweepers
– The course will be marked
– Ideal bikes include gravel road bikes, cyclocross bikes, mountain bikes and fatbikes
– Stay for post-fondo food, beverages and hang out at Virtue Cider! (food available for purchase)
– No refunds
– Proceeds will benefit the Allegan County Food Pantry. https://allegancountyfoodpantry.org
Here are some pictures from past years!
What a great day at Pedal the Pigeon! From the excitement of the first wave taking off to all the cheers as the last kiddo crossed the finish line….it was a joy to cheer them on and watch them experience the thrill of a mountain bike race. These kids are tough (all 180+ kiddos) and we are so proud of them!
Thank you to you parents for getting your kids out to Pedal the Pigeon! Huge thanks to ALL of our volunteers…course marshals, announcers, food workers, ride leaders/sweepers, racer stagers, rider check-in workers, course set-up and cleanup, photographer and more….there were over 40 volunteers who helped make this event a huge success. THANK YOU!
We hope you enjoy these photos. Thank you to Martin Harris (Coach Martin to all those Velo Kids) for being our event photographer and capturing some phenomenal moments.
We hope to see you all at Pedal the Pigeon in 2020!